Kick off May “Fuel the Flame of Hope” campaign at local ARCO and ARCO am-pm sites
WHEN: Monday May 1 - 31
WHERE: 750+ ARCO and ARCO ampm sites across Southern California, Fresno/Visalia and Yuma, AZ.
BASICS: Fuel the Flame
SOSC is working with powerful brands Marathon, ARCO, ARCO ampm, DASANI and the Law Enforcement Torch Run (LETR) to create a month-long cause marketing campaign to raise funds and awareness for Special Olympics Southern California (SOSC.)
Visit a participating ARCO and ARCO ampm site throughout the month of May to show support for SOSC by purchasing a “Flame of Hope” Torch Icon for $1.00. In addition, SOSC will receive a portion of proceeds from every bottle of Dasani water sold at an ARCO ampm site. Each Law Enforcement Agency within the SOSC footprint will promote the campaign. LETR will partner with ARCO ampm sites to host Kick-Off Events on May 1st and May 2nd. Additional Torch Icon Sell-a-thon events will be held throughout the campaign. To learn more about the campaign and locations of ARCO sites, go to www.sosc.org/ARCO.
About Special Olympics Southern California
Special Olympics Southern California enriches the lives of athletes and their communities through sports, leadership programs, and athlete health initiatives. Our free, year-round programs lead to improved health, self-confidence, and independence among athletes with intellectual disabilities and encourages acceptance and inclusion in the community. Special Olympics Southern California has earned a four-star ranking from Charity Navigator for exceeding industry standards. This ranking is the highest Charity Navigator offers to an organization. Learn more at www.sosc.org.